After a creative brainstorming session with the team we decided that a simple infographic which was previously used could be developed further. Using the latest in sales methodologies we advised the team on the best way to align their messaging with their sales pitch.
Once the narrative structure was established we turned out attention to usability. The audience had high engagement on mobile so the International Retail Conference sponsorship prospectus sponsorship had to perform well across devices.
Trilogy’s design process took into account the current IRC brand guidelines. ‘Stylescapes’ were created and presented to the IRC team, giving them conceptual visual prototypes. The Stylescapes helped the sales team to select the right look and feel for the brand.
Once style was established the Trilogy team created ‘wireframes’. The wireframes focussed on layout and typography only. By taking away visual elements, the IRC team were able to focus on the content without distraction. Following this process saved time and mitigated potential mistakes or the need to revisit the content.
As an additional way of gaining a deeper understanding of the prospects’ requirements, a simple form was embedded in to the PDF document. This allowed the user to communicate their goals and challenges and send it to the sales rep prior to a phone call or meeting.
The form was optimised for mobile as well as desktop.
Gaining these insights prior to a sales call, the sales reps were able to offer the prospects deeper insights into why they should choose IRC. The impact on the sales team’s conversion rates was significant.
Find out more on ‘WHAT MAKES A GOOD MEDIA PACK’ in our latest blog post.
February 19, 2016