Chartered IQ Concept And Brand Identity
We were approached by a leading sales training company who needed a mock media company to demonstrate their methodology to their audience. Trilogy tasked with creating a mock brand and so the Chartered IQ concept and brand identity was born.
To begin, the Trilogy design team developed the company concept based on similar businesses. Once the basis for the business was conceived, the brand purpose and target audience was used to develop the look and feel of the brand.
The sales training company needed a number of conceptual documents to use in their live class room lessons:
- Buyer Persona: To help the clients understand their audience an example of a ‘Buyer Persona’ was created.
- Media Pack: To support the sales methodology and narrative being taught, we developed a media pack which followed the same structure.
- Presentation: A Power Point Presentation followed, which followed the same methodology and narrative but allowed room for the sales team to lead and the focus was on key messages and engaging imagery.
- Proposal: Finally a proposal template was designed which would act as a guide for the sales team and could be edited and personalised for each of their clients.
The training company was able to take the Chartered IQ concept and brand identity out to their on-site training sessions. They could give their trainees a good understanding of the concepts they were teaching through relevant examples.